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What focalyse is about

Bridge between Europe and Asia Pacific: We support your knowledge and business needs on Asia Pacific healthcare landscape

We bring a wealth of market knowledge and cultural understanding of the diverse Asia Pacific markets

We are committed to work and blend in your organization. This way, we will be able to get the right understanding of your business needs, to inform, challenge and look for impactful insights to support your business decisions

Integrity, credibility and commitment are our key principles as we respect the importance and confidentiality of the work that we do for your organizations

Meet the founder


Helen is a professional specializing in the healthcare and life sciences field with key expertise in Asia Pacific healthcare landscape. She has over 12 years of experience in market research, healthcare and life sciences consulting and business development.

Her work portfolio includes but not limited to market entry strategy, Go-To market strategy, growth strategy, market access, market prioritization, forecast models for European markets as well as emerging markets in Middle East, Latin America and Asia Pacific.

In business development, she had been responsible for 13 countries in Asia Pacific, managing partnership deals for the region from scouting, screening of potential licensing opportunities, business case development, key terms negotiation, due diligence, contract review and finalization working with cross-functional teams.

She holds a Bachelor degree in Communication Studies (specialization in Communication Research), Business Minor from Nanyang Technological University, Singapore, and a Master’s degree in Corporate Finance from Université Paris 1 Panthéon-Sorbonne, France.

What we do

Our services are tailored to your organization’s specific business needs. We strive to be working with you closely in every step of the process.

In every new engagement, we will schedule an ample time to get to know your organizations, products, innovations, and views.

This is to ensure that we know what you are really looking to achieve as we always aim to provide actionable and impactful insights.

Market assessment and prioritization

Asia Pacific is an exciting region to figure out but we also understand that we have to optimize the use your resources to make sure that you get the most of the expansion plan.

Therefore, initial market assessment and prioritization are crucial based on your organization’s specific needs and criteria.

Relevant stakeholders in the markets will be engaged as necessary to validate our information and analysis.

Market entry

Once we have a clear idea of which markets to prioritize, we will work with you to formulate the optimal market entry strategies according to your organization’s aspirations.

Forecast, pricing and market access

We can support you on forecast calibration/ pressure testing ensuring that market dynamics and nuances are taken into account.

Due to the varying health financing level in APAC, pricing and market access considerations are important for your products and innovation. Relevant insights from various stakeholders through market research maybe required to validate insights.


Should you opt to look for the right partner(s) to expand your presence in APAC, we can assist you from scouting and screening of potential partners, business case development, due diligence, to key terms and contract negotiation and finalization.

Trainings and special projects

We are also able to support you on trainings for employees in your organizations, and support for short-term assignment/ special projects.


Let's get in touch. Send us a message:

Phone: +31 6 44 858 869